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Catching Eyes in the Attention Economy

New research shows how to use language to capture audience attention, from word choice to building suspense.

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Conceptual illustration of animals displaying various emotions such as surprise, sadness and delight, with the emotions written across their bodies.
Ideas
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Research
Spring/Summer 2024

Catching Eyes in the Attention Economy

New research shows how to use language to capture audience attention, from word choice to building suspense.

Cover and spread of Wharton Magazine, each featuring profile portraits of alumnus Anthony Noto.
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