Lynk was born of two contrasting experiences. As an investor earlier in her career, founder Peggy Choi ENG06 W06 was learning about companies and industries every day — encounters that made her realize the value of talking to the right person. On the flip side, the CEO found herself unable to answer her own parents’ business questions, leading her to search for people who could. Choi wondered whether there was a way to leverage data to make finding the right expert easier. Today, Lynk is doing just that with software whose primary offering connects professionals to the person they need from among a network of more than 840,000 experts.