Zero—that’s the number of ingredients the FDA requires tampon manufacturers to disclose to customers. But with the average woman using more than 16,000 feminine care products in her lifetime, shouldn’t she have the right to know what they’re made of? Enter Lola, the New York-based brand bringing transparency to the feminine-care industry. Co-founded by Alex Friedman WG11 and Jordana Kier, Lola offers monthly online subscriptions of tampons, pads, and liners that contain no toxins, no dyes, and no synthetic materials—just 100 percent organic cotton. Each box is completely customizable to a woman’s individual needs and delivered for the same price you’d find at the drugstore. Need more to love? Since July 2015, Lola has donated more than 100,000 feminine-care products to homeless shelters across the country.