Digital Exclusives
Companies have more data than ever before, yet studies show that many fail to extract real value from it. A new book argues that these times demand analytics driven by decisions, not data.
Thanks to the Daily Pennsylvanian and Wharton, a passion for photography and journalism grew into an appreciation for analytics and the business of media.
Companies are at a crossroads over how they collect and use consumer information.
Two emergent themes that are set to transform workplaces in a post-pandemic world.
Companies that embrace mistakes in developing a data-first strategy set themselves up for long-term success.
Wells Fargo’s Jamie Moldafsky WG89 discusses the role data plays in well-crafted marketing strategies today — and the need to tread responsibly.
The Wharton Customer Analytics Initiative conference speaker discusses her career in data, the importance of clear communication, and time spent preparing for sky-high climbs.
