Making a case for why Wharton graduates should pursue jobs in Consumer Packaged Goods.
Wharton Digital Press delivers again, this time with a Wharton Executive Essentials book about brand management.
The recent death of tech icon Steve Jobs overshadowed the same-week death of another innovative giant, A.C. Nielsen Jr.
In the wake of the vigorous debate about the status of green marketing, it’s important to remember the powerful message corporations’ logos convey.
Innovation is quickly becoming a necessary quality for business leadership and brand management. Try these six innovation exercises to help you energize your thinking