When executive Michelle Muller found she couldn’t buy fresh, organic meals for her baby, she teamed up with CMO Lisa Barnett C11 WG16, CEO and Wharton alumnus Ben Lewis, and CPO Angela Vranich to start Little Spoon. It’s a simple, fun concept: Parents or caregivers complete a quick survey on topics like baby’s eating style and allergies and then receive a “Blueprint”—a custom, pediatrician-approved nutrition plan of Little Spoon products that changes along with their little one. Healthy, on-trend ingredients include coconut oil, chia, and blueberry. The company’s California facility creates blends using a process similar to cold-pressing juice, to preserve nutrients, flavor, and super-fresh colors. Having attracted angel investment from Chobani’s Kyle O’Brien and Tinder’s Sean Rad, among others, Little Spoon may have found a recipe for success.