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Jonah Berger on Pets, Ice Cream, and Charity

New research by the Wharton marketing professor explores how self-expression inspires giving.

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Conceptual image of ice cream cones with cat and dog heads instead of the ice cream on top.
Ideas
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Research
Fall/Winter 2021

Jonah Berger on Pets, Ice Cream, and Charity

New research by the Wharton marketing professor explores how self-expression inspires giving.

Cover and spread of Wharton Magazine, each featuring profile portraits of alumnus Anthony Noto.
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