When skin-care aficionado Narae Chung WG17 and retail expert Jacqueline Oak WG17 met at Wharton, they got to wondering why the demand for Korean skin-care products in America came almost exclusively from women.

This question became the catalyst for Cardon, a skin-care brand using high-quality Korean product formulations in simple and targeted ranges for men. The startup’s intuitive website and easy-to-understand products — each packed with ingredients for common skin concerns — make for a perfect introduction to the culture of skin care for a male demographic that’s largely uninitiated.

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