If you’ve noticed a dramatic change in Wharton Magazine—and we hope that you have—it’s largely thanks to the creative minds at Pentagram. Starting with our Spring 2016 issue, the world-renowned design firm gave the magazine a bold, distinctive look to complement a new editorial approach that focuses on the news, ideas, and people every Wharton student and alumnus needs to know. For a behind-the-scenes tour of the thought process behind both the reimagined aesthetic and architecture of the magazine, check out this story courtesy of Pentagram.