Digital Exclusives
In the new edition of The Leader’s Brain, Wharton Neuroscience Initiative director Michael Platt details the strategic shifts needed for success in the age of AI.
Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.
New Wharton research could have major implications for how we understand what makes team decision-making successful.
Isolation in the age of remote work is real — as is its impact on the brain.
Wharton’s popular Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
Which subjects really resonate with today’s students? Professors provide a behind-the-scenes look at eight impactful classes that help to define the modern Wharton experience.
Five simple, science-backed ways to better convey your message
Wharton Neuroscience Initiative director Michael Platt explains how his new book targets the science behind leadership in a Q&A with Wharton School Press.
A conversation with Wharton Neuroscience Initiative director Michael Platt on avoiding mental fatigue and improving engagement in virtual conversations.
Professor Michael Platt and the new Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology. What does any of that have to do with business? More than you’d guess.
