Before Christine Tao WG08 and Lori Mazan were Sounding Board co-founders, they were coach and trainee. The two met years ago when Tao worked as a sales executive at Tapjoy, a mobile advertising company where Mazan provided executive-coaching services. In learning from Mazan, Tao saw the results of coaching on her own performance and the subsequent business impact. However, they both recognized that this type of feedback was only accessible to the highest echelons of a company’s leadership. Today, their startup is bringing coaching services to leaders at all levels of firms via a suite of virtual offerings that match users with coaches online.