Simply Good
This innovative management software is bringing OpenTable-style functionality to recreational sports. Co-founded by Brandon Huang WG25, Simply Good is helping athletic facilities replace outdated workflows for bookings, billing, and other processes with its all-in-one platform. While basketball courts and other sporting venues use Simply Good to handle their operations, players use the company’s GoodRun service — which Huang accelerated in Venture Lab’s VIP-X Philadelphia program last year — to rent spots for recreational games, similar to how diners book reservations on apps. The complementary services together offer a way for facilities to not only rent their spaces, but to manage their businesses at large.
