Baby Gear Group
Named one of Time’s Best Inventions of 2025, Baby Gear Group’s lending libraries are a savvy solution for parents who want top-tier baby products without overspending on items their little ones will quickly outgrow. Philadelphia mom Bo Zhao WG18 founded the company after spending countless hours — and plenty of money — searching for the right products for her daughter. Realizing other parents faced the same challenge, she envisioned a better option. Now expanding nationally, Baby Gear Group lets families rent everything from strollers to sleepwear and swap items as needs change, with monthly subscriptions starting at $49.