Amoureux Beauty
Jeanine Mojum WG24 was a bit of a skin-care Goldilocks: Traditional products were too weak for her breakout-prone skin, but stronger products were way too harsh. Voilà — Amoureux Beauty was born. Amoureux, which translates to “in love” in French, caters to sensitive skin while still delivering luxe results. Mojum stays attuned to what her customers need, from testing on at least 100 people to answering comments on TikTok. She also promises responsibly sourced ingredients, such as pH-neutral pomegranate enzymes in the brand’s “Soft Serum” exfoliant. The company was part of Venture Lab’s VIP-X Philadelphia Spring 2024 cohort.
