Wharton Magazine
Campbell's soup cans on a store shelf.
Ideas
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Marketing
Spring/Summer 2025

See! Think! Buy!

Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.

Illustrated portrait of professor Adam Grant against a maroon background.
Ideas
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Research
Fall/Winter 2023

Adam Grant on How to Reach New Heights

The Wharton management professor discusses the research and remarkable stories from his new book, Hidden Potential: The Science of Achieving Greater Things.

Illustration of an employee working from home, with an unhappy boss looking at them.
Ideas
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Management
Fall/Winter 2021

The Challenges of Returning to the Office (or Not)

Management professor Peter Cappelli wrestles with the challenges of return-to-office planning and mixed results from pandemic remote work in his new book, The Future of the Office: Work from Home, Remote Work, and the Hard Choices We All Face.

Katy Milkman.
Ideas
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Research
Spring/Summer 2021

Katy Milkman on the Science of Change

The Wharton professor and co-director of the Behavior Change for Good Initiative discusses her new book aimed at helping individuals and managers inspire meaningful, lasting shifts in behavior.

Exposing the Myths of Startup Culture
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School News
Spring/Summer 2020

Exposing the Myths of Startup Culture

Wharton professor Ethan Mollick discusses his new book, The Unicorn's Shadow, and shares some exciting innovations in the classroom.

The Secrets of Customer Centricity Success 1
Ideas
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Marketing
Fall/Winter 2018

The Secrets of Customer Centricity Success

In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.

Why You're Not Prepared For Disasters (And What To Do About It)
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Leadership
Spring/Summer 2017

Why You're Not Prepared For Disasters (And What To Do About It)

The authors of Wharton Digital Press’s newest release, The Ostrich Paradox, explain why we underprepare for disasters, tell how to better strategize for crisis, and identify the key flaw to most organizational risk management plans.