Poppins
A survey found that 51 percent of parents with kids under the age of 18 search online for at least an hour when they’re faced with an issue regarding their child. Jenn Schoen WG17 co-founded Poppins to stop the Googling. The digital platform pairs each parent with a coach they can text anytime, about anything from tantrums to teen independence. Members get access to pediatric care, with professionals from CHOP, Duke University Hospital, Boston Children’s, and NYU Langone on call 24/7 to handle questions about fevers, rashes, and other medical emergencies. The staff learns the family dynamics, offering a customized action plan for each parent. “As both a founder and a mom,” says Schoen, “I created Poppins to offer the kind of support I wanted to have — expert, accessible, and designed for real life.”
