Michelle Larivee G12 WG12 is bringing the calming remedy of Chinese acupuncture to hectic Manhattan.
After a ski accident left her with chronic pain, Larivee found relief through the ancient form of medicine. That experience led her to launch WTHN, a wellness center offering holistic healing through licensed acupuncturists who perform treatments including back cupping, facial gua sha, and ear seeding. The four spa-like New York locations are designed for de-stressing, with details such as heated tables, aromatherapy, and an herbal tea bar.
The brand had early funding from actress and lifestyle maven Gwyneth Paltrow, raised $5 million in Series A financing, and was praised by Vogue for being “as easy (and affordable) as a blowout bar.”
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