Rove is building a new way for young adults to earn airline miles without the barriers of traditional credit-card reward plans.
Launched in 2023, the startup issues a universal currency — Rove Miles — that users accrue through everyday travel purchases and online spending, then redeem for flights and hotels. Rove’s founders, including CEO Max Morganroth W25, were named to this year’s Forbes 30 Under 30 for their work, which is making travel rewards more attainable for those who lack extensive credit histories or access to premium credit cards.
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