Caring for a sick or aging pet that needs regular veterinary visits can be challenging, as Felicity Johnson WG20 discovered when her cat was diagnosed with cancer. Her solution: creating My Virtual Veterinarian, which lets pet parents easily schedule telemedicine visits.

In May, the concept won the Startup Challenge hosted by Penn Wharton Entrepreneurship (now known as Venture Lab), taking home $30,000 in prize money and $15,000 in support services. The winnings and other Venture Lab resources have helped to scale Johnson’s business at a time when its remote offerings have never been needed more. Since its launch in January 2019, My Virtual Veterinarian has also expanded its services to sell prescriptions, food, and supplements.

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