Move over, chia! It’s time to celebrate the humble sesame seed with gourmet spread company Soom.

Three years ago, Shelby Zitelman W07 teamed up with her foodie sisters, Jackie and Amy, to create nutritious, delicious modern tahini for restaurateurs and healthy home cooks. Certified kosher, GMO-free and USDA organic, Soom’s single-origin “Israeli mother sauce” is beloved by award-winning chefs nationwide—including Michael Solomonov, chef and owner of Philly’s acclaimed Middle Eastern restaurant Zahav. Health-nut bonus: The chocolate flavor has less than half the sugar of the top-selling spreads.

Read more from the Watchlist.