The times, they are a-changin’—and in business, keeping up with constantly evolving ways to reach customers, conduct sales, and stand out from competitors can be a daunting endeavor. Lou Schachter W86 offers a new strategy—a way to drive change itself.

His new book, Selling Vision: The X→XY→Y Formula for Driving Results by Selling Change, articulates a unique approach to transforming a sales organization and to achieving goals. Since Schachter is a managing director of the global sales practice at BTS, this is right in his wheelhouse and is born out of his longtime experience helping clients execute sales strategies.

Read more from the Watchlist.