Digital Exclusives
Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.
Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.
Non-profits use data to better understand their “customer base.” In this area, big companies with lots of resources can learn from their cash-strapped cousins.
