Choosing the Right Brand Name

Professor Patti Williams talks with an entrepreneurial alum about the process of naming his new product line and best practices learned along the way

With ‘Rigor and Creativity,’ Wharton MBAs Win Wake Marketing Competition

Marketing the Marketing Department

I’m just going to say it: Marketing at Wharton is awesome, truly the best in the world. And yet, it’s often overshadowed by other aspects of the Wharton brand.