Wharton Magazine
How Restaurants Bite Into Price Research
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Entrepreneurship
February 18, 2016

How Restaurants Bite Into Price Research

Panic pricing and infrequent reviewed are not ingredients for strategic price research for restaurants. Read on for more nuanced guidance.

Pricing and Year-end Budgeting
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Marketing
December 24, 2012

Pricing and Year-end Budgeting

How to budget for the new year to accomplish all of your pricing goals.

Sympathy for Inflation
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Marketing
August 07, 2012

Sympathy for Inflation

Should restaurants and other retail shops announce price increases?

The Price of Communications
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Management
May 03, 2012

The Price of Communications

How open, clear discussions in the retail industry about price can add credibility to client recommendations.

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Careers
December 16, 2011

Marketing & Value Lessons From Red Mango’s Dan Kim

At the National Restaurant Association Marketing Executives Group (MEG) conference, the keynote speech from Dan Kim, founder of Red Mango, was a real treat. Kim’s marketing strategy is elegant, and there was even something for a pricing aficionado like me.

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Finance
November 08, 2011

When Did You Last Raise Prices?

I regularly work with clients seeking guidance on increasing prices as costs rise. So it stands out when a merchant tells me they have not raised price in years.

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Finance
August 10, 2011

Incremental Pricing Should Drive Profit

In terms of pricing at restaurants, the more the better. The restaurant brings in more dollar margin, and the guest gets a better deal. Thinking through these tips will be helpful when making price decisions and translating price to profit.

When to Consider Price Decreases
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Management
May 03, 2011

When to Consider Price Decreases

I recently conducted a pricing review with a client concerned about the pinch of current economic pressures, as well as consumer behavior and perceptions.

The Value of Price Meetings
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Management
April 14, 2011

The Value of Price Meetings

It’s tempting to simply compile data, crunch numbers and make decisions at the corporate level about pricing, but it's also important to build a step into the process to gather input. This information-sharing is invaluable for all groups, especially when it's not the norm.