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How Digital Tech Changes Shoppers' Offline Paths
Blog Network

How Digital Tech Changes Shoppers' Offline Paths

Recent research by Wharton graduate students and professors reveals the ripple effects of our online shopping habits.

Talking Global Fashion, El Corte Inglés, and Amazon
Blog Network

Talking Global Fashion, El Corte Inglés, and Amazon

Alumni from the Wharton Club of Spain joined faculty and industry professionals at the Baker Retail Center conference in Madrid.

Blog Network

Marketing Tips for 21st Century Retailers

Insights into the evolving world of modern retail from academics and industry leaders at the Baker Retailing Center's recent conference.

Diary From a Victoria’s Secret Success
Blog Network

Diary From a Victoria’s Secret Success

Sharen J. Turney, president and CEO of Victoria’s Secret, shares her story about living and working with passion and purpose.

How to Brand in the Global Digital Age
Blog Network

How to Brand in the Global Digital Age

A new book from Wharton Digital Press offers tools to manage the complexity of today’s brand management.

Gold Medal for Local Athletic Store
Blog Network

Gold Medal for Local Athletic Store

A Philadelphia running store goes the extra mile for customers. Here's how other retailers can follow their lead.

Marketing to Shopper Psychology
Blog Network

Marketing to Shopper Psychology

Applying consumer psychology in the retail industry to market to emotions, perceptions and other psychological drivers.

Multichannel Retailing 2.0
Blog Network

Multichannel Retailing 2.0

Industry trends point toward more integration between online and offline business, yet retailers are still attuned to differences and challenges in each retail channel.

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How Digital Tech Changes Shoppers' Offline Paths
Blog Network
December 17, 2018

How Digital Tech Changes Shoppers' Offline Paths

Recent research by Wharton graduate students and professors reveals the ripple effects of our online shopping habits.

Talking Global Fashion, El Corte Inglés, and Amazon
Blog Network
/
International
June 28, 2018

Talking Global Fashion, El Corte Inglés, and Amazon

Alumni from the Wharton Club of Spain joined faculty and industry professionals at the Baker Retail Center conference in Madrid.

Blog Network
/
Research
August 11, 2017

Marketing Tips for 21st Century Retailers

Insights into the evolving world of modern retail from academics and industry leaders at the Baker Retailing Center's recent conference.

Diary From a Victoria’s Secret Success
Blog Network
/
Careers
January 05, 2015

Diary From a Victoria’s Secret Success

Sharen J. Turney, president and CEO of Victoria’s Secret, shares her story about living and working with passion and purpose.

How to Brand in the Global Digital Age
Blog Network
/
Research
April 01, 2013

How to Brand in the Global Digital Age

A new book from Wharton Digital Press offers tools to manage the complexity of today’s brand management.

Gold Medal for Local Athletic Store
Blog Network
/
Marketing
January 30, 2013

Gold Medal for Local Athletic Store

A Philadelphia running store goes the extra mile for customers. Here's how other retailers can follow their lead.

Marketing to Shopper Psychology
Blog Network
/
Marketing
August 15, 2012

Marketing to Shopper Psychology

Applying consumer psychology in the retail industry to market to emotions, perceptions and other psychological drivers.

Multichannel Retailing 2.0
Blog Network
/
ESG
March 20, 2012

Multichannel Retailing 2.0

Industry trends point toward more integration between online and offline business, yet retailers are still attuned to differences and challenges in each retail channel.

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