Digital Exclusives
Marketing analytics professor David Schweidel says shifts in practice for social media platforms are a liability. What should marketers do about them?
Businesses need to make the case that consumers have something to gain by sharing personal data and "friending" them, argues Emory Professor David Schweidel.
The more online giants like Google and Twitter push privacy boundaries, the more data consumers give up. A business professor wonders when the tradeoff will end.
New streams of data push marketing in what seem to be innovative directions. Yet the underlying principles are still the same for customer-centric marketing.
